WSHS Collection Search
Client
Washington State Historical Society
Role
UX Designer / Researcher
Project Overview
Washington State historical society wanted to update their website to a modern look and feel, while also simplifying the complex navigation that existed. One of the focuses of this redesign was the Collection Search, an area of the site where users can search through WSHS’s massive collection of historical artifacts, as it was a heavily accessed part of the site and its complexity has caused issues with users in the past.
Team goal: To allow a variety of user types, from museum goers to researchers, find and curate historical resources for their needs.
Foundational Research
To capture the key issues with the website I worked closely with the UX researcher to uncover user needs. We conducted interviews, workshops, and went through Hotjar feedback polls to create user personas to be utilized throughout our process.
Methods
Goal setting workshop with stakeholders
Tree testing of the existing site‘s IA
Persona creation
Initial surveys
Hotjar feedback collector
2 of 6 personas our team came up with.
Information Architecture
Getting the right IA
A key client goal was ensuring that the information architecture would match the mental model of all audiences. To ensure this we performed iterative card sorting and tree testing with both groups to ensure they could find the information they were looking for after arriving on the Historical Society’s website.
Designing a Solution
Another focus of mine for this project was redesigning the user experience for a feature called Collection Search.
Collection Search is an enormous collection of artifacts, photographs, and archival material the WSHS has available, as well as a tool used to bookmark relevant resources to their research.
Filters in Collection Search
The problem
The collection search filters originally presented a vast amount of options, but many of those options were too specific to bring up relevant results, were confusingly worded, and/or had difficult to understand functionality. In addition the reductive nature of combining filters typically lead to dead ends.
Too many options
Way too detailed
Lots of repeat or similar options
The problem: Examples of how overcomplicated the search was.
The solution
After looking at survey results and site analytics, we found that a majority of the advanced search options were never utilized. In addition, through close collaboration with our development team, it was discovered that the search box feature could be enhanced to handle additional querying, thus allowing us to rely less on advanced filtering.
Used research to inform which filters were actually used.
Stripped out any redundant or unnecessary filters
Any filter option that lead to dead ends will be disabled
Utilize the search text, the refine should just be filters (wireframes).
Collections List
The problem
As users searched through the collection, they had the ability to save items to a collection list, however, the list feature of the old site was very limited. Also, as a text only truncated list in the left navigation, it is not only hard to consume, but very easy to miss.
Very hard to digest
Didn’t save from search to search
Editing was difficult
Only 1 export: print
The solution
We created an easy to find page that listed collections users had saved. We also implemented functionality for foraging through these bookmarked items.
Easily toggle between search results and your list
Can share, export to a CSV, or convert to a printable page
Much easier to browse your list
Allow the user to easily bookmark resources and be able to find them later (wireframes).
The Finished Product
After I finished nailing down the experience, I worked closely with the graphic designer and developer to get the finished product.